Frames for Your Style

Support your vision with style. At Santa Cruz Optometric Center, we’re here to help you discover frames you’ll love wearing. Our collection has something for everyone, from innovative designs for trendsetters to classic looks for the whole family.

Check out what we have in store!

Lenses for Clear Vision

While some people want their frames to stand out, your lenses should always blend in. Nearly invisible but ever essential, you deserve lenses that work with your vision and lifestyle needs. Our selection of value and high-quality brands ensures our patients can enjoy a crisp visual experience.

Browse our collection below!

Calvin Klein

The Calvin Klein brand is one of the most recognized brands in the world today. A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.

DITA

You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged. Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation. DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.

Eco

A pioneer in the eyewear industry, ICU Eyewear was the first to develop and implement a manufacturing process for eco-friendly reading glasses made from reclaimed plastic, recycled metal, and sustainable bamboo.

Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

Gucci

Gucci is one of the most prestigious brands in the fashion and luxury field. Eclectic, romantic, and contemporary, Gucci is now taking a completely modern approach to what fashion is, re-establishing the rules for luxury in the 21st century.

Ipoyo

IPOYO eyewear is a technology-minded brand that blends performance and design into high-quality eyewear. We apply German engineering processes to underpin our Japanese Korean styles.

Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

LA Eyeworks

Founded in 1979 as a single storefront on Melrose Ave in Los Angeles, LA Eyeworks today shares their influential designs with a global network of opticians and retailers.

Longchamp

Infused with Parisian style and alluring sophistication, Longchamps’ eyewear collection stands out for its unique mix of exclusive textures, iconic details, and singularly feminine shapes. Longchamp sunglasses are demure, yet expressive; perfect for the artist in you.

Marchon

The MarchoNYC eyewear collection embodies its New York City roots. The style inspiration for the collection encompasses East Side, West Side, Uptown and Downtown trends. MarchoNYC is a standalone collection that continues to transcend through time.

Maui Jim

Maui Jim is the fastest growing maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

MODO

MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.

Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

Oliver Peoples

Since its founding in 1987, Oliver Peoples has carried forward its authentic brand, focusing on superior craftsmanship and timeless designs. Any piece in the infamous Oliver Peoples Collection will bring an old-style Hollywood feel to your daily ensemble. With an iconic look like Oliver Peoples, it is no surprise that their frames have made it to the big screen, sported by Uma Thurman in Kill Bill and Pierce Brosnan in Die Another Day.

Prada

Innovation is at the core of Prada's success, with no sector escaping the Group's avante garde approach. Prada casts its creative eye beyond the boundaries of fashion, including art, architecture, cinema and culture as a key reference to the brand's core values. Prada eyewear is exemplary of the company's well maintained and well-deserved status associated with the brand.

Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

Silhouette

Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.

Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

Toms

Shop Tom’s sunglasses for a quirky, retro look you can’t get anywhere else! Choose from fun and funky styles like tortoise and crystal, in mirrored or matte. Plus, with every pair you buy, you give back to those in need. Our One for One program has helped restore sight to over 500, 000 people in need through prescription glasses, sight-saving surgery, and medical treatment.

Vonzipper

VONZIPPER is about lifestyle and personality. Our mission is to develop, design and deliver premium eyewear, goggles, soft goods and accessories to the alternative mindset through participation in the sideways subculture and a commitment to the individual. Everything we do is a reflection of relationships; from employees and team riders, to our retailers and their customers. We bring smiles to faces and touch people with positive declarations of rebellion.